Let's Not Repeat Our Mistakes
The individuals and companies involved in this industry are afraid to define green business for fear it will kill the fad or trend. They do this without realizing that they are repeating a mistake we made in the 1970s when we first started into the green and alternative environment.
As a result of not defining it then when we should have we ended up losing a tremendous opportunity and turning a much needed industry into a fad that faded.
A green business does not have to meet any clearly defined criteria at this point which makes it a fad and not an industry or choice. Everyone has jumped on board and if we don't grab the reins and give it definition and validity then the business of sustainability will not be able to sustain itself. How ironic.
Where Do We Go Now?
Making Business Green
A sustainable business is any organization that participates in environmentally friendly or green activities to ensure that all processes, products, and manufacturing activities adequately address current environmental concerns while maintaining a profit. In other words, it is a business that "meets the needs of the present world without compromising the ability of the future generations to meet their own needs." It is the process of assessing how to design products that will take advantage of the current environmental situation and how well a company's products perform with renewable resources.
TERRAWATS can help you meet your green goals by giving you the resources and knowledge to sustain and grow.